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Area of Science:

  • Science Communication
  • Social Media Studies
  • Environmental Science

Background:

  • Traditional science communication models may not fully capture social media dynamics.
  • Understanding scientist-public interactions on platforms like Reddit is crucial.

Purpose of the Study:

  • To analyze science communication strategies used by US National Oceanic and Atmospheric Administration scientists on Reddit.
  • To propose an alternative approach for studying science communication on social media platforms.
  • To identify human and non-human factors influencing online science communication.

Main Methods:

  • Qualitative analysis of "Ask Me Anything" sessions hosted by scientists on Reddit.
  • An "assembled" approach to explore themes in scientist posts.
  • A "disassembling" approach, drawing on actor-network theory, to identify mediators in science communication.

Main Results:

  • Scientist posts reflect elements of both "deficit" and "dialogue" models of science communication.
  • The "disassembling" approach revealed "hidden" human and non-human "actants" shaping communication.
  • Science communication on social media is not solely a direct interaction between scientists and the public.

Conclusions:

  • The study challenges the assumption of direct scientist-public communication on social media.
  • An actor-network theory-inspired approach offers a more nuanced understanding of online science communication.
  • Recognizing "mediators" is essential for effective science engagement in digital spaces.