Related Experiment Video
Updated: Oct 5, 2025

Author Spotlight: Advancements in Multiplex Detection of Respiratory Viruses
Published on: November 10, 2023
Stocks, flows, and risk response to pandemic data
Nicholas Reinholtz1, Sam J Maglio2, Stephen A Spiller3
1Leeds School of Business, University of Colorado Boulder.
Abstract:
During the coronavirus disease 2019 (COVID-19) pandemic, data regarding new infections were commonly presented and used to guide policy decisions (e.g., whether to close schools) and personal choices (e.g., whether to dine at a restaurant). In this manuscript, we highlight a critical aspect of pandemic data that can pose a challenge for people trying to reason about it. Data on infections-like much time series data-can be presented as either stocks (the total number of cases) or flows (the number of new cases over some interval). We show that seeing the same data presented in one format versus the other can shift judgments of risk and behavioral intentions. Specifically, when participants were shown data that depicted the number of new cases each day (flow) decreasing, they judged the current risk of COVID-19 to be lower than participants who were shown the same data as the total (cumulative) number of cases (stock), which-by its nature-continued to increase. Risk appraisal, in turn, predicted a wide array of behavioral intentions (e.g., likelihood of dining indoors at a restaurant). Thus, the choice of how to present pandemic data can lead people to different conclusions about risk and can have practical consequences for risky behavior. (PsycInfo Database Record (c) 2022 APA, all rights reserved).
More Related Videos
Related Concept Videos
Steps in Outbreak Investigation
Types of Skewness
For instance, in the middle of a pandemic, the geographical distribution of vaccine coverage may be positively skewed towards populations in the global north countries. However,...
Interpreting Run Charts
Pareto Chart
The Pareto chart is named after the Italian economist Vilfredo Pareto, who described the Pareto...
Design Example: Analyzing Capacity Contours for Flood Risk Assessment
Relative Risk

