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Individual Creativity in Digital Transformation Enterprises: Knowledge and Ability, Which Is More Important?
Daokui Jiang1, Zhuo Chen2, Teng Liu1
1Business School, Shandong Normal University, Jinan, China.
Frontiers in Psychology
|January 31, 2022
Summary
High morality and talent in service employees boost work engagement and creativity during digital transformation. Morality is key, even with lower talent, for enhancing creativity and engagement.
Area of Science:
- Management Science
- Organizational Behavior
- Human Resource Management
Background:
- Digital transformation is reshaping industries, increasing demand for digital talent.
- Service industries lead China's digitization, facing talent shortages and high mobility.
- Effective talent and organizational management are crucial for service firms navigating digital change.
Purpose of the Study:
- To analyze the impact of person-environment fit on work engagement and creativity in China's service industry.
- To investigate how morality and talent influence employee engagement and creativity.
- To understand the mediating role of work engagement in the morality-talent-creativity relationship.
Main Methods:
- Polynomial regression and response surface modeling were applied.
- Data collected from 378 valid questionnaires in China's service sector.
- Examined the interplay of morality, talent, work engagement, and individual creativity.
Main Results:
- Peak work engagement and creativity observed with high morality and high talent.
- Individual creativity is higher with high morality and low talent compared to low morality and high talent.
- Work engagement mediates the effects of morality and talent on individual creativity.
Conclusions:
- Morality and talent synergistically enhance individual creativity in service firms undergoing digital transformation.
- High morality is particularly important for fostering creativity, even when talent is moderate.
- Findings offer theoretical guidance for service firms to optimize talent management and boost creativity for digital success.
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