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Updated: Oct 5, 2025

Endoscopic Bilateral Nipple-sparing Mastectomy via a Single Axillary Incision with Immediate Pre-pectoral Implant-based Breast Reconstruction
Published on: May 17, 2024
Cognitive Bias and Therapy Choice in Breast Reconstruction Surgery Decision-Making
Stephen Whyte1, Laura Bray1, Ho Fai Chan1
1From the School of Economics and Finance, Centre for Behavioural Economics, Society, and Technology, Centre in Regenerative Medicine, Institute of Health and Biomedical Innovation, ARC Training Centre for Cell and Tissue Engineering Technologies, School of Mechanical, Medical, and Process Engineering, Science and Engineering Faculty, Princess Alexandra Hospital, Metro South Health, School of Nursing, and Cancer and Palliative Care Outcomes Centre, ARC Training Centre in Additive Biomanufacturing, and ARC Training Centre for Multiscale 3D Imaging, Modelling, and Manufacturing, Queensland University of Technology; and Surgical and Orthopedic Research Laboratories, Prince of Wales Clinical School, University of New South Wales.
Cognitive bias uniformly affects surgeons, nurses, and patients in healthcare decisions. Framing effects significantly alter patient and nurse preferences for breast reconstruction surgery.
Area of Science:
- Behavioral economics
- Health psychology
- Medical decision-making
Background:
- Understanding information processing in healthcare is vital for efficient care delivery.
- Behavioral economics studies credence markets influenced by incentives, information asymmetry, and cognitive bias.
- Cognitive bias and framing effects can impact patient and surgeon choices in medical procedures.
Purpose of the Study:
- To explore how framing and behavioral bias influence decision-making in elective restorative surgery, specifically breast reconstruction.
- To investigate the prevalence of cognitive bias across patients, nurses, and surgeons.
- To identify factors influencing patient choice in breast reconstruction methods.
Main Methods:
- Cross-sectional survey data from 53 surgeons, 101 breast care nurses, and 689 breast cancer patients.
- Data collection included demographics, medical history, cognitive bias tests, and a behavioral framing experiment.
- Multivariate analysis identified correlates for implant-based reconstruction choice.
Main Results:
- Statistically significant differences in breast reconstruction preferences were observed between patients and nurses based on how options were framed (framing bias).
- No significant differences in the prevalence of eight common cognitive biases were found across surgeons, nurses, and patients.
- Patient age, body mass index, and self-perceived health were negative correlates for choosing implant-based reconstruction.
Conclusions:
- Cognitive bias is uniformly present across surgeons, nurses, and patients.
- Framing bias leads to inconsistent preferences for surgical therapy type among patients and nurses.
- Experience and education do not appear to mitigate the impact of cognitive biases on medical professionals' recommendations and patient choices.
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