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Hostility Toward Baby Boomers on TikTok
Reuben Ng1,2, Nicole Indran1
1Lee Kuan Yew School of Public Policy, National University of Singapore, Singapore, Singapore.
The Gerontologist
|February 2, 2022
Summary
Younger generations express frustration with Baby Boomers on TikTok, citing negative encounters and conflicting values. This social media analysis reveals nuanced intergenerational dynamics beyond simple ageism.
Area of Science:
- Gerontology
- Social Media Analysis
- Digital Communication
Background:
- The #OkBoomer hashtag reflects intergenerational tension, with younger individuals expressing frustration towards Baby Boomers.
- Existing research on social media and gerontology primarily examines Twitter and Facebook, neglecting TikTok's growing influence.
Purpose of the Study:
- To analyze TikTok video content associated with #OkBoomer and #Boomer hashtags.
- To understand the underlying hostility and intergenerational dynamics expressed by younger users toward Baby Boomers on TikTok.
Main Methods:
- Qualitative content analysis of 332 TikTok videos tagged #OkBoomer or #Boomer.
- Utilized both inductive and deductive approaches for thematic analysis.
Main Results:
- Five key themes emerged: Negative Encounters (79%), Conflicting Values (58%), Antagonizing Behavior (39%), Karen Meme references (22%), and Wealth Gap (7%).
- Video content frequently depicted direct negative interactions and highlighted differing values and beliefs between generations.
Conclusions:
- #OkBoomer and #Boomer usage on TikTok is complex, encompassing explicit ageism and broader intergenerational issues.
- Social media platforms like TikTok present opportunities for fostering intergenerational dialogue and interaction, benefiting society.
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