User Engagement With Mood-Related Content on the National Cancer Institute Smokefree.Gov Initiative Cessation
Alexandra Budenz1, Kara P Wiseman2, Brian Keefe3
1National Cancer Institute, Rockville, MD, USA.
Summary
Smokefree.gov
Area of Science:
- Digital Health
- Public Health
- Behavioral Science
Background:
- Mood management is crucial for smoking cessation.
- Smokefree.gov offers resources to support smokers.
- Understanding user engagement with mood content is vital.
Purpose of the Study:
- To analyze engagement with mood-related content on Smokefree.gov.
- To identify user interactions with mood features on the website, app, and text programs.
Main Methods:
- Analysis of Smokefree.gov website analytics (July 2018-July 2019).
- Examination of user interactions with mood webpages, quizzes, and quit plans.
- Assessment of mood support engagement among text and app users.
Main Results:
- Mood webpages accounted for 1.5% of total views.
- Depression quizzes were most completed (82.9%); stress quizzes were least (0.4%).
- Stress, anxiety, and low mood were primary triggers; ~10,000 users sought mood support via text/app.
Conclusions:
- Findings highlight opportunities to enhance mood support resource reach.
- Integrating mood management into cessation programs is essential.
- Digital tools show potential for supporting smokers' emotional well-being.
Keywords:
Substance Usee-healthgeneral termshealth behaviormHealthmental healthquantitative methodstobacco control & policyMore Related Videos
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