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It is essential to connect: Evaluating a Science Communication Boot Camp.

Krista Longtin1,2, Rebecca Wisner3, Jason M Organ1,3

  • 1Department of Communication Studies, Indiana University Purdue University, Indianapolis, Indiana, USA.

Anatomical Record (Hoboken, N.J. : 2007)
|February 15, 2022
PubMed
Summary

Scientists can improve public trust by engaging diverse audiences. A Science Communication Boot Camp enhanced participants' skills in audience-centered communication, leading to increased engagement with the public and policymakers.

Keywords:
improvisationscience communicationtraining

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Area of Science:

  • Science communication
  • Public engagement with science
  • Science literacy

Background:

  • Scientific consensus on topics like evolution and climate change is not always reflected in public or policy decisions.
  • Bridging the gap between scientific understanding and public perception requires effective communication strategies.
  • Existing training often focuses on *what* strategies work, not *how* to implement them effectively, particularly in listening and responding.

Purpose of the Study:

  • To develop and evaluate a Science Communication Boot Camp (SCBC) designed to enhance scientists' ability to communicate with non-specialist audiences.
  • To equip participants with skills in audience-centered communication, narrative development, and effective engagement with diverse stakeholders.
  • To assess the long-term impact of the SCBC on participants' communication skills and willingness to engage.

Main Methods:

  • A 3-day intensive Science Communication Boot Camp was developed and implemented.
  • Training focused on audience analysis, narrative crafting, and interactive communication techniques.
  • Participant feedback was collected via surveys at three time points: pre-workshop, post-workshop, and a 2-year follow-up.

Main Results:

  • Participants reported significant increases in their communication skills after attending the boot camp.
  • The training fostered a greater willingness among scientists to engage with the public and policymakers.
  • Positive outcomes were sustained at the 2-year follow-up, indicating lasting skill development.

Conclusions:

  • The Science Communication Boot Camp effectively improved scientists' communication abilities and their confidence in engaging with non-expert audiences.
  • Such targeted training is crucial for bridging the gap between scientific findings and public/policy understanding.
  • Investing in science communication training can enhance the societal impact of scientific research.