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Medical Decision Style and COVID-19 Behavior
Gustav Tinghög1,2, Liam Strand2
1Department of Management and Engineering, Division of Economics, Linköping University, Linköping, Sweden.
Summary
Individuals’ tendencies to minimize or maximize medical care seeking influence their engagement with public health measures. Understanding these orientations helps tailor effective health communication strategies for pandemics like COVID-19.
Area of Science:
- Public Health
- Health Communication
- Behavioral Science
Background:
- The COVID-19 pandemic highlighted the need to understand factors influencing public health behavior.
- Individual differences in healthcare utilization (medical minimizing vs. maximizing) may extend to public health engagement.
Purpose of the Study:
- To investigate if medical minimizing and maximizing orientations predict COVID-19 protective behaviors and attitudes.
- To assess the utility of the Medical Maximizer-Minimizer Scale (MMS) in predicting public health compliance.
Main Methods:
- Surveyed a diverse Swedish population sample (n=806) using the validated Medical Maximizer-Minimizer Scale (MMS).
- Analyzed the relationship between MMS scores and self-reported COVID-19 protective behaviors and attitudes.
Main Results:
- The MMS significantly predicted various COVID-19 related behaviors and attitudes.
- Stronger minimization orientation correlated with less social distancing, poorer hygiene adherence, and lower support for strict policies.
- Stronger maximization orientation showed a discrepancy in perceived personal risk versus risk to others.
Conclusions:
- The MMS is an effective tool for predicting reluctance to follow public health recommendations.
- Tailoring medical communication based on these orientations can improve public health messaging effectiveness.
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