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Integrating web applications into popular survey platforms for online experiments
Benjamin Carter1, Alessandro Del Ponte2,3
1Department of Political Science & Center for Behavioral Political Economy, Stony Brook University, 100 Nicolls Rd, Stony Brook, NY, 11794, USA.
Behavior Research Methods
|February 25, 2022
Summary
Researchers can now integrate custom web applications into survey software like Qualtrics. This streamlines online experiments, reducing participant dropout and saving costs for academic research.
Area of Science:
- Psychology
- Computer Science
- Sociology
Background:
- Online research is growing, with increasing use of custom web applications for experiments.
- Integrating external web applications into survey platforms presents technical and logistical challenges for researchers.
Purpose of the Study:
- To provide a straightforward method for integrating custom web applications into popular survey software (e.g., Qualtrics).
- To enhance the efficiency and reduce attrition in online research utilizing web applications.
Main Methods:
- A five-step procedure is detailed for integrating web applications within Qualtrics.
- Full JavaScript code and illustrative screenshots are provided to guide researchers.
Main Results:
- Participants can transition between Qualtrics and integrated web applications without leaving the survey environment.
- The integration method mitigates participant dropout risks associated with external link navigation.
- Researchers can avoid additional hosting fees by embedding applications directly.
Conclusions:
- This integration technique simplifies the process of conducting online research with custom web applications.
- The method supports research on large, targeted samples by improving participant retention and reducing costs.
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