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Smart Things are Getting Smarter: An Introduction to the Internet of Behavior
1Tampa Bay Regional Campus Library, Nova Southeastern University, Clearwater, Florida, USA.
Medical Reference Services Quarterly
|February 28, 2022
Summary
The Internet of Behavior (IoB) analyzes data to understand and influence user actions. This emerging trend offers new possibilities for libraries to engage with their patrons.
Area of Science:
- Information Science
- Data Analytics
- Behavioral Science
Background:
- The Internet of Things (IoT) facilitates widespread data collection.
- Disparate data sets allow for the identification of behavioral patterns.
- The Internet of Behavior (IoB) emerges as a new trend for analyzing and influencing behavior.
Purpose of the Study:
- To provide an overview of the Internet of Behavior (IoB).
- To explore the utilization of IoB.
- To examine the potential usefulness of IoB for libraries.
Main Methods:
- Literature review of IoB concepts and applications.
- Analysis of data utilization in business and consumer contexts.
- Exploration of IoB's implications for library services.
Main Results:
- IoB enables the evaluation and modification of human behavior through data analysis.
- IoB applications extend beyond business to potential library services.
- Understanding IoB can help libraries adapt to evolving data trends.
Conclusions:
- The Internet of Behavior (IoB) presents a significant shift in data utilization.
- Libraries can leverage IoB insights to enhance user engagement and services.
- Further research is needed to fully explore IoB's impact on libraries.
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