Related Experiment Video
Updated: Oct 1, 2025

Next Generation Sequencing for the Detection of Actionable Mutations in Solid and Liquid Tumors
Published on: September 20, 2016
Medical Affairs Transformation in Specialty Pharma: Next-Level Collaboration at the Core
Antony Fulford-Smith1, Emma Leah2, Anie Azroyan3
1Chief Medical Office, Ipsen, UK. antonyfs18@gmail.com.
Pharmaceutical companies can enhance patient outcomes by empowering Medical Affairs functions. This involves a collaborative transformation process focused on shared learning and evidence-based innovation.
Area of Science:
- Pharmaceutical industry
- Medical Affairs
- Healthcare innovation
Background:
- Rising societal expectations for timely, evidence-based medicine.
- The need for collaborative efficiencies and shared learning in pharmaceutical development.
- The imperative for pharmaceutical companies to adapt to evolving healthcare landscapes.
Purpose of the Study:
- To describe the initial phase of a medical transformation process in a global pharmaceutical company.
- To examine and reshape the structure, culture, and tools of a Medical Affairs organization.
- To foster innovation through collective intelligence and patient-centric outcomes.
Main Methods:
- Initiated a broad review leveraging collective intelligence.
- Focused on meaningful patient outcomes.
- Examined and reshaped organizational structure, culture, and tools.
Main Results:
- Diagnostic phase findings reported.
- Initial solutions for transformation implemented.
- Foundation laid for a dynamic, evolving medical organization.
Conclusions:
- Empowered Medical Affairs functions are crucial for meeting patient and societal needs.
- Collaborative efficiencies and shared learning drive innovation in medicine.
- Continuous transformation is essential for pharmaceutical companies to advance evidence-based practice.
More Related Videos
14:20Polymalic Acid-based Nano Biopolymers for Targeting of Multiple Tumor Markers: An Opportunity for Personalized Medicine?
Published on: June 13, 2014
13:24Integration of Wet and Dry Bench Processes Optimizes Targeted Next-generation Sequencing of Low-quality and Low-quantity Tumor Biopsies
Published on: April 11, 2016
Related Concept Videos
Issues And Trends In Healthcare Delivery System
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Drug Administration and Therapy Phases: Overview
The pharmaceutical phase focuses on leveraging the physicochemical properties of the drug to design and manufacture an effective product. Variants include orally administered tablets or capsules, topical creams or ointments, and parenteral-delivery solutions or emulsions.
The pharmacokinetic phase...
Drug Biotransformation: Overview
Clinical Trials: Overview
Drug Discovery: Overview
Pharmacovigilance
This process, termed pharmacovigilance, aims to detect, evaluate, and minimize harmful effects related to medication use. The data collection for pharmacovigilance depends on spontaneous reporting systems, where healthcare professionals or patients voluntarily report suspected ADRs.
In some cases, there...