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Related Concept Videos

Issues And Trends In Healthcare Delivery System01:29

Issues And Trends In Healthcare Delivery System

The issues and trends in healthcare delivery are constantly changing. The COVID-19 pandemic is one recent issue that wreaked havoc on healthcare systems, causing a shortage of healthcare workers, high demand for medicines and supplies, and increased medical expenditure due to a lack of insurance. Other issues include rising healthcare costs and care fragmentation.
Cost Containment
Payment for healthcare services has historically promoted adoption of costly and often unnecessary or inefficient...
Health Information Technology and Healthcare Information System01:30

Health Information Technology and Healthcare Information System

Health Information Technology (HIT)
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Methods of Documentation VII: EMR01:30

Methods of Documentation VII: EMR

Electronic Medical Records (EMRs) primarily center around electronically documenting patients' health information within a single healthcare organization or practice. They contain essential clinical data related to a patient's medical history, diagnoses, medications, treatment plans, lab results, and other pertinent information relevant to the specific encounter or episode of care. EMRs are designed to streamline documentation and workflow processes within individual healthcare settings,...
Methods Of Healthcare Delivery System01:26

Methods Of Healthcare Delivery System

At the different levels of the healthcare system, we see varying methods of healthcare used. These methods include managed care systems, case management, and primary healthcare.
Managed Care System:
The managed care system is designed to control the cost while maintaining the quality of care. The patient's care from admission to discharge is planned by the primary care provider or the case manager, also known as the gatekeeper. In a managed care system, the number of care providers is limited...
Methods of Documentation VI: Case Management Model01:15

Methods of Documentation VI: Case Management Model

The case management model is a multidisciplinary approach that involves healthcare professionals from diverse disciplines, such as physicians, nurses, therapists, social workers, and pharmacists, working collaboratively to address the various needs of patients. Each healthcare professional brings unique expertise and perspectives, contributing to a more comprehensive understanding of the patient's condition and tailoring treatment plans accordingly.
For example, a patient with a chronic illness...
Integrated Healthcare System01:20

Integrated Healthcare System

An integrated healthcare system (IHS) is a set of organizations that provides for or arranges to provide coordinated and continuous service to a defined population. The IHS takes responsibility for that particular population's health status and outcome, both clinically and fiscally. An integrated healthcare system is a well-organized, well-coordinated, and collaborative network. The integrated delivery system is a network that connects different healthcare providers to deliver organized,...

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Related Experiment Videos

Embracing Digital as a Paradigm Shift in Medical Affairs.

Amit Lalwani1, Jon Zdon2, Maaike Addicks3

  • 1Faculty of Medicine and Health, Sydney Pharmacy School, The University of Sydney, Sydney, NSW, 2006, Australia. a.lalwani@sydney.edu.au.

Pharmaceutical Medicine
|July 14, 2026
PubMed
Summary

Medical Affairs (MA) professionals must lead digital transformation by integrating omnichannel engagement and real-world evidence. This approach enhances personalized scientific exchange, improves patient outcomes, and demonstrates MA

Related Experiment Videos

Area of Science:

  • Pharmaceutical industry
  • Medical Affairs
  • Digital Health

Background:

  • Digital transformation is reshaping Medical Affairs (MA) functions in the pharmaceutical industry.
  • MA professionals need strategies to navigate and lead digital advancements in healthcare.
  • Digital maturity ranges from basic channel activation to AI-enabled personalization.

Purpose of the Study:

  • To examine how MA professionals can lead the digital revolution in healthcare.
  • To explore the convergence of omnichannel engagement and real-world evidence (RWE) in MA.
  • To highlight the role of artificial intelligence (AI) in enhancing MA capabilities.

Main Methods:

  • Review of digital transformation trends in Medical Affairs.
  • Analysis of AI applications for insight generation and evidence communication.
  • Exploration of enablers for effective digital implementation, including collaboration and governance.

Main Results:

  • Digital maturity progresses through stages, with AI enabling advanced personalization.
  • The convergence of omnichannel engagement and RWE offers opportunities for personalized scientific interactions.
  • AI applications facilitate predictive analytics and scalable content delivery.
  • Cross-functional collaboration, responsible AI governance, and co-creation are crucial for success.

Conclusions:

  • MA must embrace digital transformation to enhance stakeholder engagement and demonstrate value.
  • Digital tools should enable scientifically rigorous and ethically governed interactions.
  • Successful digital adoption requires a strategic, collaborative, and value-driven approach.
  • MA plays a key role in translating evidence into practice through digital enablement.