Rethinking of toiletries rigid bottles for recycling improvement

Rethinking of plastic rigid shampoo bottles based on "Design for the Environment" concepts is proposed. Bottles of most consumed shampoo brands with different capacities were selected. Bottle weight/capacity ratio was assessed and compression mechanical properties were evaluated. Oversizing of bottles and high amounts of material used in caps only for aesthetic purposes was proved. The analysis confirmed the need to change marketing strategies based on aesthetic attractiveness by an ecodesign based on functionality and sustainability aspects. The use of single material for the overall bottle is recommended, and it seems that HDPE is more suitable as it is appropriate to make all bottle parts, is recyclable, and has a low price/performance relationship. From a marketing point of view, a proper ecodesign would lead to a paradigm shift from an aesthetic approach to a sustainable one, in line with the environmental awareness of today's consumer.