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Related Experiment Video

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The Emotional Stroop Task: Assessing Cognitive Performance under Exposure to Emotional Content
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Color Affects Recognition of Emoticon Expressions.

Songyang Liao1, Katsuaki Sakata2, Galina V Paramei3

  • 1Graduate School of Human Sciences, Kanagawa University, Kanagawa, Japan.

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Color significantly impacts emoticon recognition. Affective congruency between an emoticon expression and its color enhances emotional message perception, with warm colors amplifying anger and cool colors sadness.

Keywords:
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Area of Science:

  • Psychology
  • Human-Computer Interaction
  • Color Science

Background:

  • Emoticons are standard in digital communication, typically yellow.
  • Color psychology suggests colors evoke emotions, and facial color influences perceived emotion.

Purpose of the Study:

  • To investigate how color variation affects the recognition of emoticon expressions.
  • To determine if affective congruency between emoticon expression and color aids emotion recognition.

Main Methods:

  • Japanese participants evaluated emoticons (Happy, Sad, Angry, Surprised, Neutral) in eight colors across five lab and online conditions.
  • Methods included 5AFC categorization and visual scale assessments of affective meaning.

Main Results:

  • Warm colors intensified the affective meaning of angry emoticons; cool colors intensified sad emoticons.
  • Emoticon color meaning was influenced by both expression and decontextualized color associations.
  • Findings were consistent across lab and online replication studies.

Conclusions:

  • Affective congruency between emoticon expression and color is crucial for accurate emotion recognition.
  • Color choice can augment or alter the emotional message conveyed by emoticons.