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Framing to reduce present bias in infrastructure design intentions
Patrick I Hancock1, Leidy Klotz1, Tripp Shealy2
1Department of Engineering Systems and Environment, University of Virginia, 114 Olsson Hall 151 Engineers Way, P.O. Box 400747, Charlottesville, VA 22904, USA.
Framing project descriptions for the future encourages infrastructure professionals to recommend longer design life and better community value. This simple technique can reduce present bias in design decisions.
Area of Science:
- Behavioral Economics
- Infrastructure Design
- Cognitive Psychology
Background:
- Present bias significantly influences decision-making, leading to suboptimal long-term choices.
- Infrastructure projects require long-term planning, making them susceptible to present bias.
- Understanding cognitive biases is crucial for effective project management and design.
Purpose of the Study:
- To investigate the impact of future- versus present-framed project descriptions on infrastructure design recommendations.
- To determine if temporal framing can mitigate present bias in professionals' design attribute selections.
- To identify practical strategies for improving long-term considerations in infrastructure development.
Main Methods:
- Randomly assigned 261 infrastructure professionals to receive either a future- or present-framed project description.
- Assessed recommended design attributes, including design life, community utility, and financial return.
- Employed statistical analysis to compare design attribute recommendations between the two framing conditions.
Main Results:
- Future-framed project descriptions resulted in significantly longer recommended infrastructure design life.
- Professionals in the future-framed group proposed a greater useful life to the community.
- Acceptable return on financial investment was also higher in the future-framed condition.
Conclusions:
- Temporal framing, specifically future-orientation, effectively reduces present bias in infrastructure design.
- A simple shift in project description framing can lead to more sustainable and beneficial long-term infrastructure planning.
- This finding offers a low-cost intervention applicable to diverse design and planning contexts.
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