Anti-consumption research: A foundational and contemporary overview

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Michael Sw Lee1

  • 1Department of Marketing, The University of Auckland Business School, 12 Grafton Rd, Auckland 1142, New Zealand.

Current Opinion in Psychology
|March 24, 2022
PubMed

Keywords:
Anti-consumptionBrand avoidanceConsumer resistanceSocial marketingSustainable consumption

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