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Updated: Sep 28, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
How does risk preference change under the stress of COVID-19? Evidence from Japan
Yoshiro Tsutsui1, Iku Tsutsui-Kimura2
1Kyoto Bunkyo University, Senzoku-80 Makishimacho, Uji, Kyoto 611-0041 Japan.
Abstract:
In this study, we investigated whether the risk preference systematically changed during the spread of COVID-19 in Japan. Traditionally, risk preference is assumed to be stable over one's life, though it differs among individuals. While recent studies have reported that it changes with a large event like natural disasters and financial crisis, they have not reached a consensus on its direction, risk aversion, or tolerance. We collected panel data of Japanese individuals in five waves from March to June 2020, which covered the period of the first cycle when COVID-19 spread rapidly and then dwindled. We measured risk preference through questions on the willingness to pay for insurance. The main results are as follows: First, people became more risk tolerant throughout the period; and second, people were more averse to mega risk than moderate risk, with the former correlating more strongly with the individual's perception of COVID-19. The first result may be interpreted as "habituation" to repeated stress, as is understood in neuroscience.
Supplementary Information:
The online version contains supplementary material available at 10.1007/s11166-022-09374-z.
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