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The Online Physician Image: A Brave New World
1Sand Plastic Surgery, 217 W Cataldo Avenue, Spokane, WA 99201, USA; University of Washington School of Medicine, Seattle, WA, USA; Washington State University School of Medicine.
Abstract:
The online physician image is a point of emerging importance in the field of medicine. Online information has become critically important to patients who are seeking out care. Leaving online reviews has become a common practice among patients and as such, physician practices have embraced the use of social media to help grow their online presence. In addition, attention to online review sites has come to be an important part of protecting a physician's image. This article will discuss the importance of engaging the physician online review sites and help identify strategies for reviewing and improving a physician's online image.
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