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Telehealth Business Models and Their Components: Systematic Review.
Farnia Velayati1, Haleh Ayatollahi2, Morteza Hemmat3
1Department of Health Information Management, School of Health Management and Information Sciences, Iran University of Medical Sciences, Tehran, Iran.
Journal of Medical Internet Research
|March 29, 2022
Summary
This systematic review examines telehealth business models for commercialization. Findings highlight key components like value proposition and revenue streams, crucial for successful telehealth implementation and market adaptation.
Area of Science:
- Digital Health
- Health Services Research
- Business Strategy
Background:
- Telehealth technology offers solutions for healthcare delivery challenges.
- Large-scale telehealth implementation faces potential failures.
- Business models are essential for commercializing telehealth products and services.
Purpose of the Study:
- To review diverse business models and frameworks within the telehealth industry.
- To identify common components across various telehealth business models.
Main Methods:
- Systematic review conducted in 2020.
- Searched Ovid, PubMed, Scopus, Web of Science, Emerald, ProQuest, and Google Scholar.
- Appraised 23 selected articles using the CASP checklist and synthesized data narratively.
Main Results:
- 23 articles were included, with 13 presenting new telehealth business models and 10 reporting applications of existing models.
- Services covered included telemonitoring, telemedicine, mobile health, and telerehabilitation.
- Key business model components identified were value proposition, financial variables, and revenue streams.
Conclusions:
- Business models enhance understanding of telehealth commercialization components, market challenges, and future trends.
- Different telehealth business models are suitable for various technologies, health systems, and cultures.
- Further evaluation of model effectiveness and comparative analysis across telehealth domains is necessary for optimization.
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