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Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self-Potential Development Model.

Ahmad Umair Zulkefli1, Muhammad Ridhuan Tony Lim Abdullah1, Mohd Nuri Al-Amin Endut1

  • 1Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia.

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Summary

This study developed a co-created model for youth self-potential development, identifying an entrepreneurial mindset as a key driver for sustainable well-being. Civic-mindedness emerges as a crucial outcome of this holistic development process.

Keywords:
Fuzzy Delphi Method (FDM)co-creation approachinterpretive structural modeling (ISM)self-potentialyouthyouth development

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Area of Science:

  • Youth Development Studies
  • Sustainability Science
  • Business and Consumer Studies

Background:

  • Co-creation values consumer input for business sustainability and future demands.
  • Youth well-being in Malaysia faces challenges despite interventions, highlighting the need for a holistic development model.
  • Existing studies lack a comprehensive model for guiding youth self-potential development.

Purpose of the Study:

  • To develop a sustainable and comprehensive model for youth self-potential development.
  • To integrate various self-potential indicators through a co-creation process.
  • To identify essential aspects of present and future youth qualities for sustainable well-being.

Main Methods:

  • Employed the Fuzzy Delphi Method (FDM) for analyzing proposed elements.
  • Utilized Interpretive Structural Modeling (ISM) for systematic analysis and model creation.
  • Involved 10 stakeholders from diverse youth development backgrounds in the co-creation process.

Main Results:

  • Developed a model comprising 25 sub-indicators across five key indicators.
  • Identified an entrepreneurial mindset as the most significant driving indicator for youth self-potential.
  • Found civic-mindedness to be a key output of holistic youth self-potential development.

Conclusions:

  • The developed model provides a strategic framework for enhancing youth self-potential.
  • Prioritizing elements like entrepreneurial mindset can systematically improve youth capabilities.
  • The model aims to equip youth to meet future challenges and align with aspirations for sustainable well-being.