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Co-creation on Redefining Consumer Well-Being Needs Among Youth Through Self-Potential Development Model
Ahmad Umair Zulkefli1, Muhammad Ridhuan Tony Lim Abdullah1, Mohd Nuri Al-Amin Endut1
1Department of Management and Humanities, Universiti Teknologi PETRONAS, Seri Iskandar, Malaysia.
Frontiers in Psychology
|April 1, 2022
Summary
This study developed a co-created model for youth self-potential development, identifying an entrepreneurial mindset as a key driver for sustainable well-being. Civic-mindedness emerges as a crucial outcome of this holistic development process.
Area of Science:
- Youth Development Studies
- Sustainability Science
- Business and Consumer Studies
Background:
- Co-creation values consumer input for business sustainability and future demands.
- Youth well-being in Malaysia faces challenges despite interventions, highlighting the need for a holistic development model.
- Existing studies lack a comprehensive model for guiding youth self-potential development.
Purpose of the Study:
- To develop a sustainable and comprehensive model for youth self-potential development.
- To integrate various self-potential indicators through a co-creation process.
- To identify essential aspects of present and future youth qualities for sustainable well-being.
Main Methods:
- Employed the Fuzzy Delphi Method (FDM) for analyzing proposed elements.
- Utilized Interpretive Structural Modeling (ISM) for systematic analysis and model creation.
- Involved 10 stakeholders from diverse youth development backgrounds in the co-creation process.
Main Results:
- Developed a model comprising 25 sub-indicators across five key indicators.
- Identified an entrepreneurial mindset as the most significant driving indicator for youth self-potential.
- Found civic-mindedness to be a key output of holistic youth self-potential development.
Conclusions:
- The developed model provides a strategic framework for enhancing youth self-potential.
- Prioritizing elements like entrepreneurial mindset can systematically improve youth capabilities.
- The model aims to equip youth to meet future challenges and align with aspirations for sustainable well-being.
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