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Motives underlying human agency: How self-efficacy versus self-enhancement affect consumer behavior

Christopher Cannon1, Derek D Rucker2

  • 1Shidler College of Business, University of Hawai'i at Mānoa, 2404 Maile Way, Honolulu, HI, 96822, United States.

Current Opinion in Psychology
|April 3, 2022
PubMed

Keywords:
AgencyConsumptionSelf-efficacySelf-enhancementSelf-improvementSocial status

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