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To move or not to move while on campus: Examining the influence of others
Karly J Anderson1, Kevin S Spink1, Sahya Bhargava1
1College of Kinesiology, University of Saskatchewan, Saskatoon, Canada.
Objective:
To examine the influence of dynamic and trending descriptive norms on increasing physical activity and decreasing the sedentary behaviors of university students while on campus.
Participants:
One-hundred fifty-six university students from a Canadian university completed this study.
Methods:
Participants were randomly assigned to receive one of four online messages containing normative information about the on-campus behavior of university students. On-campus physical activity and sedentary behavior were measured pre- and post-message.
Results:
The results revealed that students exposed to the trending norm reported a greater decrease in sedentary behavior than students in the control condition, p = .007.
Conclusion:
Results provide preliminary experimental evidence that trending norm messages may serve to decrease the sedentary behavior of students while on campus.
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