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Happiness at Work among Public Relations Practitioners in Spain
José Antonio Muñiz-Velázquez1, Alejandro José Tapia Frade1, Javier Lozano Delmar1
1Department of Communication and Education, Universidad Loyola Andalucía, 41704 Seville, Spain.
Public relations (PR) professionals report high workplace happiness, particularly women, who scored higher in engagement and relationships. This suggests PR fosters human flourishing at work.
Area of Science:
- Organizational Psychology
- Communication Studies
Background:
- Workplace happiness is a significant area of research.
- The public relations (PR) sector is often a leader in organizational change.
Purpose of the Study:
- To explore the extent to which the PR profession facilitates workplace happiness.
- To analyze the factors contributing to happiness in PR professionals.
Main Methods:
- An exploratory analysis was conducted using a questionnaire.
- A sample of 256 PR professionals in Spain participated.
- The PERMA-profiler instrument measured work relationships, engagement, positive emotions, purpose, and achievements.
Main Results:
- Surveyed PR professionals exhibited a high level of overall happiness.
- Women reported higher scores across all five PERMA factors compared to men.
- Statistically significant differences favoring women were found in Engagement and Relationships.
Conclusions:
- The PR profession appears to significantly enable human flourishing in the workplace.
- Women in PR demonstrate particularly strong indicators of workplace happiness.
- Age and hierarchical level did not significantly impact reported happiness levels.
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