Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Reason and Intuition01:37

Reason and Intuition

7.0K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
7.0K
Decision Making01:20

Decision Making

265
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
265
Decision Making: P-value Method01:09

Decision Making: P-value Method

5.8K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
5.8K
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

4.2K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
4.2K
Mason's Rule01:20

Mason's Rule

537
Mason's rule is a powerful tool in control systems and signal processing. It simplifies the calculation of transfer functions from signal-flow graphs. This method leverages various elements, including loop gains, forward-path gains, and non-touching loops, to determine the transfer function efficiently.
Loop gain is determined by identifying and tracing a path from a node back to itself. This involves computing the product of branch gains along the loop. Each loop's gain is crucial for...
537
The Anchoring-and-Adjustment Heuristic01:25

The Anchoring-and-Adjustment Heuristic

7.5K
In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we are swayed by biases or by others manipulating a situation. For example, let’s say you and three friends wanted to rent a house and had a combined target budget of $1,600. The realtor shows you only very run-down houses for $1,600 and then shows you a very nice house for $2,000. Might you ask each person to pay more in rent to get the...
7.5K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

The Health of Nations Fund: Financing global drug development.

PLOS global public health·2026
Same author

Establishing a commercial solution for extremely rare genetic diseases.

Nature biotechnology·2026
Same author

Financing drug development via adaptive platform trials.

PloS one·2025
Same author

How to pay for individualized genetic medicines.

Nature medicine·2024
Same author

How does news affect biopharma stock prices?: An event study.

PloS one·2024
Same author

Should we allocate more COVID-19 vaccine doses to non-vaccinated individuals?

PLOS global public health·2023
Same journal

Chemotactic self-organization captures the dynamics of mammalian hair follicle patterning.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Tomographic imaging of superconducting order using particle-hole interference.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Inhibitory potential of autologous neutralizing antibodies sets quantitative limits on the rebound-competent HIV-1 reservoir.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Inferring epidemiological parameters under an infectious phylogeography model with visitor dynamics.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Analytical modeling for suction cup designs for skin-interfaced wearable devices.

Proceedings of the National Academy of Sciences of the United States of America·2026
Same journal

Improving cell-free metabolism through direct integration of artificial respiratory chains.

Proceedings of the National Academy of Sciences of the United States of America·2026
See all related articles

Related Experiment Video

Updated: Sep 27, 2025

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

6.1K

Hamilton's rule in economic decision-making.

Moshe Levy1, Andrew W Lo2

  • 1School of Business, Hebrew University, Jerusalem 91905, Israel.

Proceedings of the National Academy of Sciences of the United States of America
|April 12, 2022
PubMed
Summary
This summary is machine-generated.

Hamilton's rule, a key concept in evolutionary biology, was tested in human economic decisions. Genetic relatedness strongly predicts altruistic behavior, aligning with the rule's predictions.

Keywords:
Hamilton’s rulealtruismevolutionexperimental economics

More Related Videos

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.2K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

814

Related Experiment Videos

Last Updated: Sep 27, 2025

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

6.1K
Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

15.2K
The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

814

Area of Science:

  • Evolutionary Biology
  • Behavioral Economics
  • Social Psychology

Background:

  • Hamilton's rule quantifies inclusive fitness and kin selection.
  • Evidence supports the rule in animal species, but direct testing in humans is challenging.
  • Economic resources may act as survival benefits, suggesting applicability to human economic decisions.

Purpose of the Study:

  • To experimentally test Hamilton's rule in human decision-making.
  • To determine the cutoff for altruistic behavior predicted by Hamilton's rule.
  • To examine the influence of genetic relatedness on economic altruism.

Main Methods:

  • Utilized experimental economics techniques to measure willingness to pay for altruistic gifts.
  • Assessed the relationship between genetic relatedness and willingness to pay for a recipient.
  • Conducted regression analysis including genetic relatedness, cohabitation, age, and sex.

Main Results:

  • Human decision-making showed good agreement with Hamilton's rule predictions.
  • Genetic relatedness was the primary factor explaining variations in willingness to pay.
  • Hypothetical risk-taking scenarios yielded similar, though weaker, results.

Conclusions:

  • Hamilton's rule appears applicable to human economic decision-making.
  • Genetic relatedness is a significant predictor of altruistic behavior in humans.
  • Experimental economics provides a viable method for testing evolutionary principles in human behavior.