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Crossmodal associations between visual textures and temperature concepts.

Francisco Barbosa Escobar1, Carlos Velasco2, Derek Victor Byrne1

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Visual textures influence temperature expectations. Certain textures like striped and cracked are associated with hot, while crystalline and flecked are linked to cold, with some associations influenced by concrete object mappings.

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Area of Science:

  • Cognitive Psychology
  • Crossmodal Perception
  • Sensory Science

Background:

  • Visual textures significantly shape sensory expectations, including somatosensory properties like temperature.
  • Understanding crossmodal associations between vision and temperature is crucial for explaining object perception.

Purpose of the Study:

  • To investigate and quantify crossmodal associations between visual textures and temperature concepts.
  • To examine the automaticity and influencing factors of these visual-temperature links.

Main Methods:

  • Experiment 1: Explicit forced-choice test with 43 visual texture categories and temperature words (N=193).
  • Experiment 2: Six implicit association tests (IATs) pairing key textures with temperature words (N=247).
  • Experiment 3: Investigated the role of concrete entity mappings in crossmodal associations (N=124).

Main Results:

  • Specific visual textures were explicitly linked to temperature: striped, cracked, matted, waffled (high temp); crystalline, flecked (low temp).
  • Implicit association tests confirmed some explicit findings (e.g., crystalline-cold, striped-hot), but not all.
  • Crossmodal associations were influenced by relative effects and indirect mappings to concrete objects.

Conclusions:

  • Visual texture significantly influences temperature perception and expectation.
  • The strength and automaticity of these crossmodal associations vary.
  • Indirect associations with concrete objects play a role in shaping visual-texture-temperature links.