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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Adnan Sharif1,2
1Department of Nephrology and Transplantation, University Hospitals Birmingham, Birmingham, United Kingdom.
Transplant professionals’ risk aversion leads to discarding viable organs, increasing patient mortality. Understanding and addressing this risk aversion is crucial for improving organ utilization and saving lives.
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