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The Power of Affection: Exploring the Key Drivers of Customer Loyalty in Virtual Reality-Enabled Services

Jun Yan1, Ihtesham Ali1, Rizwan Ali2

  • 1School of Management, Huazhong University of Science and Technology, Wuhan, China.

Frontiers in Psychology
|May 13, 2022
PubMed

Keywords:
TAMaffective responseauthenticitycustomer loyaltyvirtual reality-enabled services

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