Related Experiment Video
Updated: Sep 23, 2025

A Cross-Disciplinary and Multi-Modal Experimental Design for Studying Near-Real-Time Authentic Examination Experiences
Published on: September 4, 2019
Culturally fluent real-world disparities can blind us to bias: Experiments using a cultural lens can help
Daphna Oyserman1, Amabel Youngbin Jeon1
1Mind and Society Center, University of Southern California, Los Angeles, CA90089, USA. oyserman@usc.edu, youngbin@usc.eduhttps://dornsife.usc.edu/daphna-oyserman, https://dornsife.usc.edu/mindandsociety/currentmembers/.
Abstract:
Culture provides people with rich, detailed, implicit, and explicit knowledge about associations (what goes together) and contingencies (how situations are likely to unfold). These culture-based expectations allow people to get through their days without much systematic reasoning. Experimental designs that unpack these situated effects of culture on thinking, feeling, and doing can advance bias research and direct policy and intervention.
Related Concept Videos
The Role of Culture
Correspondence Bias
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
Halo Effect
Self Within Cultural Contexts
Language and Cognition

