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Can Personalization Persuade? Study of Notification Adaptation in Mobile Behavior Change Intervention Application.

Amadej Jankovič1, Tine Kolenik2,3, Veljko Pejović1

  • 1Faculty of Computer and Information Science, University of Ljubljana, 1000 Ljubljana, Slovenia.

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Personalized mobile notifications show varied effectiveness for behavior change. Tailored messages may impact individuals differently, highlighting the need for personalized approaches in mobile health interventions.

Keywords:
digital behavior change interventionmotivationpersonalitypersuasive technologyuser study

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Area of Science:

  • Human-Computer Interaction
  • Behavioral Science
  • Mobile Health

Background:

  • Smartphones facilitate large-scale behavior change interventions through mobile applications.
  • Mobile notifications are crucial for timely and relevant information delivery within these apps.

Purpose of the Study:

  • To investigate the persuasiveness of tailored versus non-tailored mobile notifications in a real-world behavior change app.
  • To explore how personalization based on Big Five personality traits influences notification effectiveness.

Main Methods:

  • A mobile app intervention was developed for users to set goals and tasks.
  • Users received notifications categorized as tailored or non-tailored, personalized by Big Five personality traits.
  • Analysis was conducted on both group and individual levels.

Main Results:

  • No significant differences in persuasiveness were observed when analyzing users as a single group.
  • Individual-level analysis revealed varied effectiveness of tailored messages, with seven users showing interesting interactions between personality traits and notifications.
  • Personality-tailored messaging outcomes differed between dynamic mobile and static domains.

Conclusions:

  • There is no universal mapping for personality-tailored messaging across different domains.
  • Persuasiveness of individual messages does not guarantee user action; the context and individual response are key.
  • The relationship between personalization and persuasiveness in mobile interventions is nuanced and requires further individual-level exploration.