The dispute about sans serif versus serif fonts: An interaction between the variables of serif and stroke contrast

It is a long-lasting dispute whether serif or sans serif fonts are more legible. However, different fonts vary on numerous visual parameters, not just serifs. We investigated whether a difference in word identification can be attributed to the presence or absence of serifs or to the contrast of the letter stroke.

Participants performed a word-recognition two-interval, forced-choice task (Exp. 1) and a classic lexical decision task (Exp. 2). In both experiments the word stimuli were set with four new fonts, which were developed to isolate the stylistic features of serif and letter-stroke contrast. Two measures (i.e., font-size threshold & sensitivity) were analysed.

The threshold measure of both experiments yielded a single significant main effect of stroke contrast such that low stroke contrast elicited lower than high stroke contrast. The sensitivity measure of Experiment 1 yielded a single significant effect of the interaction between serifs and stroke contrast. Specifically, at the sans-serif level, low stroke contrast revealed better sensitivity, relative to high stroke contrast. At the serif level, the opposite stroke contrast pattern was observed.

Sans serif fonts with low stroke contrast yield better performance and if a serif font is used, high stroke contrast yields better performance than low stroke contrast. Limitations and future directions are discussed.