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Understanding Public Perceptions of Measles from Twitter Using Multi-Task Convolutional Neural Networks
Samuel Wang1, Jingcheng Du1, Lu Tang2
1School of Biomedical Informatics, The University of Texas Health Science Center at Houston, Houston, TX, USA.
Studies in Health Technology and Informatics
|June 8, 2022
Summary
Public perception of measles, a contagious childhood illness, was analyzed using a novel AI model. The multi-task Convolutional Neural Network (MT-CNN) classified tweets to track public sentiment and vaccination attitudes over time.
Area of Science:
- Public Health
- Computational Linguistics
- Artificial Intelligence
Background:
- Measles is a highly contagious disease causing febrile illness, predominantly in young children.
- Recent years have seen a resurgence of measles cases in the United States, necessitating an understanding of public perception.
- Analyzing public discourse is crucial for effective public health responses to disease outbreaks.
Purpose of the Study:
- To develop and evaluate a multi-task Convolutional Neural Network (MT-CNN) model for classifying measles-related tweets.
- To analyze public perceptions of measles, including message type, expressed emotions, and attitudes towards vaccination.
- To track trends in public perception of measles and vaccination from 2007 to 2019.
Main Methods:
- A manually curated gold standard corpus of 2,997 measles-related tweets was annotated across three dimensions: message type, emotion, and vaccination attitude.
- A multi-task Convolutional Neural Network (MT-CNN) model was proposed and compared against conventional machine learning and single-task CNN models.
- The best-performing MT-CNN model was applied to a large dataset of unlabeled Twitter discussions from 2007-2019.
Main Results:
- The MT-CNN model demonstrated superior performance compared to baseline conventional machine learning and single-task CNN models.
- The model successfully classified measles-related tweets across message type, emotion, and vaccination attitude.
- Analysis of predicted unlabeled tweets revealed trends in public perception of measles and vaccination over a 13-year period.
Conclusions:
- The MT-CNN model is an effective tool for analyzing public perception of measles from social media data.
- Understanding public sentiment and vaccination attitudes is vital for informing public health strategies.
- The study provides insights into the evolving public discourse surrounding measles and vaccination.

