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Area of Science:

  • Public Health
  • Social Sciences
  • Medical Communication

Background:

  • Leprosy, a curable infectious disease, continues to face significant social stigma.
  • Educational campaigns by health ministries play a vital role in shaping public perception.
  • Understanding the discourse surrounding leprosy is essential for effective public health interventions.

Purpose of the Study:

  • To analyze socio-discursive representations of leprosy in Brazilian Ministry of Health educational campaign posters.
  • To evaluate how these representations contribute to or mitigate the stigma associated with leprosy.

Main Methods:

  • Documentary and discursive research.
  • Analysis of leprosy campaign posters from the Brazilian Ministry of Health, sourced via Google Search Images.
  • Application of Critical Discourse Analysis and the Grammar of Visual Design.

Main Results:

  • Campaign posters predominantly reflect a biomedical ideology, emphasizing a normative-curative discourse focused on dermatological manifestations.
  • Some posters attempt to counter stigma by suggesting leprosy does not preclude affectionate relationships.
  • Other posters highlight novel clinical manifestations, potentially reinforcing the idea of leprosy as an unusual or frightening disease.

Conclusions:

  • The prevailing normative-curative discourse in leprosy campaigns is insufficient to combat disease-related stigma.
  • Overcoming the stigma, termed "social leprosy," is a prerequisite for leprosy to be perceived as a common chronic illness.
  • Public health strategies must address the social dimensions of leprosy alongside biomedical treatment.