Girlboss? Highlighting versus downplaying gender through language
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Updated: Sep 8, 2025

Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
1University of Wisconsin-Madison, Madison, WI, USA.
Abstract:
Emerging research points to the power of language to shape how we think of gender in the professional domain. However, there is tension between two opposing strategies for communicating gender: gender marking and gender neutrality. Each strategy has the potential to combat gender bias, but also to reinforce it.
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