[Health promotion initiatives aimed at young adults. Qualitative study]

Introduction. Health promotion initiatives, even more those promoted by the State, play a fundamental and strategic role in the construction of healthy lifestyles. The objective was to explore from the perspective of a group of young adults from the Autonomous City of Buenos Aires, dimensions and qualitative categories related to health promotion community initiatives with a focus on healthy diet, physical activity, and smoking cessation.

A qualitative phenomenological study were conducted, including sixteen in-depth interviews with people under 40 years of age.

Were found and explored that interventions through websites, email, social networks, application- Mobile App (App), calls, text messages (SMS), printed material, or brief advice. The most acceptable interventions were: website, social networks, and the App. The potential use of these interventions would be related by the inclusion of audiovisual elements and personalized messages.

The findings indicate that interventions that include social networks, App and web would have greater potential among young adults to promote healthy lifestyles.