Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Stimulants01:29

Stimulants

304
Stimulants are substances that enhance neural activity and elevate dopamine levels in the brain, leading to their highly addictive nature. These drugs include cocaine, amphetamines, MDMA, caffeine, and nicotine, each with distinct mechanisms of action and varied health implications.
Cocaine can be administered via snorting, injection, or smoking. It primarily functions by blocking the reuptake of dopamine, resulting in a euphoric high characterized by an intense sensation of happiness and...
304
Criteria for Causality: Bradford Hill Criteria - II01:28

Criteria for Causality: Bradford Hill Criteria - II

604
The Bradford Hill criteria serve as guidelines for establishing causative links in epidemiological research. Beyond Strength, Consistency, Specificity, and Temporality, key criteria also include Biological Gradient, Plausibility, Coherence, Experiment, and Analogy. These principles assist scientists in assessing the likelihood of causation in complex biological contexts. Below is a summary of these concepts:
604
Factorial Design02:01

Factorial Design

13.3K
Factorial Analysis is an experimental design that applies Analysis of Variance (ANOVA) statistical procedures to examine a change in a dependent variable due to more than one independent variable, also known as factors. Changes in worker productivity can be reasoned, for example, to be influenced by salary and other conditions, such as skill level. One way to test this hypothesis is by categorizing salary into three levels (low, moderate, and high) and skills sets into two levels (entry level...
13.3K
Cause and Effect01:53

Cause and Effect

11.3K
While variables are sometimes correlated because one does cause the other, it could also be that some other factor, a confounding variable, is actually causing the systematic movement in our variables of interest. For instance, as sales in ice cream increase, so does the overall rate of crime. Is it possible that indulging in your favorite flavor of ice cream could send you on a crime spree? Or, after committing crime do you think you might decide to treat yourself to a cone?
11.3K
Routes of Persuasion02:20

Routes of Persuasion

65.0K
Persuasion is the process of changing our attitude toward something based on some kind of communication. Much of the persuasion we experience comes from outside forces. How do people convince others to change their attitudes, beliefs, and behaviors? What communications do you receive that attempt to persuade you to change your attitudes, beliefs, and behaviors?
65.0K
Self-Presentation: Self-Monitoring and Self-Handicapping02:05

Self-Presentation: Self-Monitoring and Self-Handicapping

40.1K
People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about...
40.1K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Development of a theory-based provider-focused training to improve HPV vaccine recommendations for young adults.

Human vaccines & immunotherapeutics·2026
Same author

Zyn and other oral nicotine pouch use, correlates, and advertising exposure among a national sample of United States adolescents, young adults and adults.

Addiction (Abingdon, England)·2026
Same author

Spatial transcriptomics identifies immune-stromal niches associated with cancer in adult dermatomyositis.

Nature communications·2026
Same author

Spatial Transcriptomics Identifies Cytotoxic and Fibrotic Immune-Stromal Niches in Morphea and Eosinophilic Fasciitis.

The Journal of investigative dermatology·2026
Same author

Chemogenetic Inhibition of Lateral Hypothalamus Inputs to the Paraventricular Thalamus Reduces Goal-Tracking in a Behaviorally Flexible Subgroup of Male Rats.

bioRxiv : the preprint server for biology·2026
Same author

Latent profile analysis reveals diverse perceptions of tobacco product risks among youth.

Addictive behaviors·2026

Related Experiment Video

Updated: Sep 7, 2025

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System
10:44

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System

Published on: May 24, 2017

11.6K

Associations between perceived source credibility, e-cigarettes, and e-cigarette ad perceptions.

Donghee N Lee1, Jessica Liu2, Brittney Keller-Hamilton3

  • 1Department of Population and Quantitative Health Sciences, Division of Preventive and Behavioral Medicine, UMass Chan Medical School, Worcester, MA, USA.

Preventive Medicine Reports
|June 23, 2022
PubMed
Summary
This summary is machine-generated.

Consumer perceptions of e-cigarette industry credibility influence ad views. Reducing industry credibility may be most effective for never e-cigarette users, impacting ad relevance, effectiveness, and interest.

Keywords:
AdvertisingElectronic cigarettesMass mediaSource credibilityTobacco control communication

More Related Videos

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K
Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies
08:39

Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies

Published on: August 25, 2018

25.8K

Related Experiment Videos

Last Updated: Sep 7, 2025

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System
10:44

Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System

Published on: May 24, 2017

11.6K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.4K
Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies
08:39

Generation of Electronic Cigarette Aerosol by a Third-Generation Machine-Vaping Device: Application to Toxicological Studies

Published on: August 25, 2018

25.8K

Area of Science:

  • Public Health
  • Consumer Psychology
  • Tobacco Control

Background:

  • E-cigarette use remains high in U.S. adults, driven partly by industry advertising.
  • Consumer perceptions of the e-cigarette industry's credibility significantly shape attitudes toward products and advertisements.

Purpose of the Study:

  • To investigate the relationship between the perceived credibility of e-cigarette advertisements and consumer attitudes towards these ads and e-cigarette use.
  • To determine how e-cigarette use status moderates the association between perceived source credibility and consumer perceptions.

Main Methods:

  • A 2021 online survey (N=497) assessed perceptions of randomly selected e-cigarette ads, source credibility, and e-cigarette use.
  • Linear mixed effects models analyzed associations between perceived source credibility and ad perceptions (relevance, effectiveness, liking, interest), controlling for demographics and smoking status.

Main Results:

  • Higher perceived source credibility correlated positively with increased perceived ad relevance, effectiveness, liking, and product use interest (p < 0.001).
  • E-cigarette use moderated these associations, with the strongest effects observed among never users for ad relevance, effectiveness, and interest.

Conclusions:

  • Findings indicate that undermining the credibility of the e-cigarette industry could be a potent strategy for tobacco control, particularly among adults who have never used e-cigarettes.
  • Targeted messaging to reduce industry credibility may enhance the effectiveness of public health campaigns aimed at preventing e-cigarette uptake.