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Moving the stakeholder journey forward

Linda D Hollebeek1,2,3, V Kumar4,5,6, Rajendra K Srivastava5

  • 1Department of Marketing & Communication, IPAG Business School, Paris, France.

Journal of the Academy of Marketing Science
|June 27, 2022
PubMed

Keywords:
Customer journey (CJ)Interdependence theoryStakeholder engagement (SE)Stakeholder experience (SX)Stakeholder journey (SJ)

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