Linda D Hollebeek

3PUBLICATIONS
8CO-AUTHORS
Organisational, interpersonal and intercultural communicationMarketing theoryConsumer-oriented product or service development
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Publications (3)

|Jun 04, 2024
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement.

Mir Abdur Rafeh, Amir Zaib Abbasi, Linda D Hollebeek

|Jul 31, 2023
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement.

Raouf Ahmad Rather, Linda D Hollebeek, Tan Vo-Thanh

|Jun 27, 2022
Moving the stakeholder journey forward.

Linda D Hollebeek, V Kumar, Rajendra K Srivastava

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Frequent Collaborators

1 joint publications

Raouf Ahmad Rather

1 joint publications

Tan Vo-Thanh

1 joint publications

Haywantee Ramkissoon

1 joint publications

Anu Leppiman