Anu Leppiman

1PUBLICATIONS
4CO-AUTHORS
Marketing theory
Featured researcher

Get your video featured.

JoVEPublish with JoVE
Journal

Publications (1)

|Jul 31, 2023
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement.

Raouf Ahmad Rather, Linda D Hollebeek, Tan Vo-Thanh

Pageof 1

Frequent Collaborators

1 joint publications

Raouf Ahmad Rather

1 joint publications

Linda D Hollebeek

1 joint publications

Tan Vo-Thanh

1 joint publications

Haywantee Ramkissoon