Mental Representations of Sickness Positively Relate to Adaptive Health Behaviors

An ecological approach to social perception states that impressions of faces have functional value in that they guide adaptive behavior ensuring people's survival. For example, people may avoid others whose faces appear sick to avoid an illness representing a survival threat. We broadened the ecological approach in the current work by examining whether merely thinking about what illnesses on faces look like (i.e., how sickness on faces is represented) holds functional value in guiding behavior to ensure survival. Using an example of a real illness threat as proof of concept, we showed that people self-reported performing more adaptive health behaviors in response to COVID-19 if they had sicker representations of COVID-19 on faces (Experiment 1a). These sicker representations of COVID-19 on faces explained, in part, a positive relation between perceptions of COVID-19 as threatening and people's self-reported adaptive health behaviors. We then replicated these patterns when experimentally manipulating illness threat (Experiment 1b). We found that people expected more adaptive health behaviors and had sicker representations of illness on faces in response to illness threats that were more relative to less threatening. These findings suggest that mentally representing sickness on faces is enough to guide people's behaviors in response to illness threats.