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The Impact of Consumers' Loneliness and Boredom on Purchase Intention in Live Commerce During COVID-19: Telepresence

Chen Peng1, Zhikun Liu2, Jong-Yoon Lee2

  • 1School of Communication, Linyi University, Linyi, China.

Frontiers in Psychology
|July 11, 2022
PubMed

Keywords:
boredominfluencer-brand image congruencelive commercelonelinesspurchase intentiontelepresence

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