Changing attitudes towards older adults: Eliciting empathy through digital storytelling

Ageist attitudes ingrained within societies lead to negative health outcomes for older generations. Face-to-face storytelling is one method that is effective in combating negative attitudes but may be limited in its reach. This pilot study aimed to explore if empathy evoked through digital storytelling influenced the attitudes about older adults held by younger people. The Listening Lounge exhibition displayed ten digital stories containing narratives from older adults. Surveys captured 85 young adult participants' responses following viewing a digital story. A mixed-methods approach explored participant attitudes of older adults and their experience of empathy. The results showed a statistically significant positive change in participants' attitudes post-viewing compared to pre-viewing the digital stories; regardless of initial positive attitudes toward older adults. Participants reported that attitudinal change occurred when the digital stories challenged their generalizations about older adults, and when they felt empathy toward the storyteller. Empathy was fostered by the digital story components, particularly tone of voice and story content, which enabled a deeper understanding of the older adult's experience. This pilot study provides foundational research into the use of digital storytelling and its ability to evoke empathy and positively influence attitudes. The findings from this study may inform replication of this research on a larger scale.