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Institutional Pressures and Servitization Paradox: The Moderating Effect of Organizational Identity Orientations

Hui Wang1, Xiaojing Lu2, Chaping Hu3

  • 1Center for Brand and Advertising Research, School of Media and Communication, Wuhan Textile University, Wuhan, China.

Frontiers in Psychology
|July 18, 2022
PubMed

Keywords:
enterprise’s performancesinstitutional pressuresmanufacturing servatizationorganizational identity orientationsservitization paradox

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