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Chemophobia and passion: why chemists should desire Marcel Proust
Radek Chalupa1,2, Karel Nesměrák3
1Department of Teaching and Didactics of Chemistry, Faculty of Science, Charles University, Prague, Czech Republic.
Abstract:
In this article, we introduce a new communication strategy called the "communication success dimension" for the suppression and eradication of chemophobia. We explain, using recent examples, that chemophobia presents a danger not only to the science of chemistry but also to humankind. Based on the latest insights from communication research, we emphasize the need to bring more passion, dedication, and human factors into the communication of chemistry. We demonstrate the application of this new strategy by employing Marcel Proust's In Search of Lost Time to combat chemophobia.
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