Similarities and Differences in the Outsiders and Insiders' Visual Preferences on Sacred Landscape

Previous studies have reported religious and non-religious people as having different psychological experiences when visiting sacred landscapes; however, the visual consensus and differences between diverse groups visiting them have rarely been considered. This study used subjective preference evaluation and experimental eye tracking to assess the visual preferences of different groups regarding sacred landscapes. Overall, 48 photos of the Han Chinese Buddhist temples were selected as stimulus materials, including the categories of squares, architecture, waterscapes, and plants. In all, 90 participants were classified into two groups of outsiders and insiders to view the photos. The consensus and differences in their visual preferences and eye movement metrics were evaluated. The results showed that the two groups were more inclined toward the visual preference of religious architectures than the natural landscape that people usually prefer. Another noteworthy discovery revealed the significant differences between the outsiders and the insiders in viewing and evaluating sacred landscapes; the immersion effect explains this result. Specifically, the group with a higher interaction with the environment had greater visual experiences, easier visual information coding, and larger visual exploration range. In addition, this study revealed familiarity with the religious background facilitated achieving a higher consistency between the landscape preference scores and the eye movement metrics. These findings expand the theory of religious environment perception and provided important insights for subsequent research on sacred landscape planning and management.