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How to Reduce Food Waste Caused by Normative Illusion? A Study Based on Evolutionary Game Model Analysis
Mengling Tian1, Yangyang Zheng1
1Business School, Wenzhou University, Wenzhou 325035, China.
Foods (Basel, Switzerland)
|July 27, 2022
Summary
Government policies and stakeholder collaboration can significantly reduce food waste. Incentive-guided strategies are more cost-effective for governments than punishment-inhibited ones in tackling consumer food waste.
Area of Science:
- Environmental Science
- Behavioral Economics
- Game Theory
Background:
- Food waste poses a significant threat to food security and agricultural sustainability.
- Psychological factors driving consumer food waste are often neglected in existing research.
Purpose of the Study:
- To analyze collaborative strategies for food waste reduction among government, caterers, and consumers.
- To explore the impact of psychological factors, specifically consumers' normative illusion, on food waste behaviors.
Main Methods:
- Utilized evolutionary game theory to construct a collaborative model.
- Simulated and analyzed the behavioral strategies of government, caterers, and consumers.
- Introduced the concept of consumers' normative illusion into the model.
Main Results:
- Food waste reduction is achievable through incentive-guided and punishment-inhibited policies.
- Incentive-guided policies are more economical for government expenditure.
- Optimizing intervention strategies and reducing consumer dissatisfaction enhances policy effectiveness.
Conclusions:
- Collaborative efforts between government, caterers, and consumers are crucial for effective food waste reduction.
- Specific cost-sharing models can incentivize cooperation and minimize consumer waste.
- Reducing consumer dissatisfaction with interventions is key to achieving cooperative outcomes.
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