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[Dénormaliser le tabac et son industrie, une approche gagnante ?]
Ellen de Guiran1, Thomas Daniel2, Marion Catellin1
1ACT-Alliance contre le tabac, Paris, France.
Abstract:
IS DE-NORMALIZING TOBACCO AND ITS INDUSTRY A WINNING APPROACH? The so-called "denormalization" approach has progressively imposed itself in the field of tobacco control. This strategy is no longer limited to the health and individual implications of smoking but renews the fight against tobacco by considering it as a social problem. It is therefore a question of attacking the industry's influencing practices, and even appropriating them in campaigns linking the tobacco issue to contemporary struggles such as children's rights, climate change or gender equality. Denormalization is different from previous modes of action. Three American programs are considered to be the founders of this concept, which has recently been considered and practiced in France by ACT (Alliance contre le Tabac).
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