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Preference for human, not algorithm aversion
1Department of Marketing, Questrom School of Business, Boston University, Boston, MA 02215, USA.
Abstract:
People sometimes exhibit a costly preference for humans relative to algorithms, which is often defined as a domain-general algorithm aversion. I propose it is instead driven by biased evaluations of the self and other humans, which occurs more narrowly in domains where identity is threatened and when evaluative criteria are ambiguous.
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