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Beyond thirst: Cravings for non-alcoholic beverages including soft drink
Joshua McGreen1, Eva Kemps1, Marika Tiggemann1
1School of Psychology, Flinders University, Adelaide, Australia.
Eating Behaviors
|August 18, 2022
Summary
Cravings for non-alcoholic drinks like soft drinks predict how much you consume. Understanding these cravings could help reduce intake.
Area of Science:
- Psychology
- Nutrition Science
- Behavioral Science
Background:
- Substance cravings, including drugs, alcohol, and food, are known predictors of consumption.
- The relationship between cravings and consumption for non-alcoholic beverages has not been systematically studied.
Purpose of the Study:
- To investigate cravings for non-alcoholic beverages.
- To examine the link between these cravings and subsequent beverage consumption.
Main Methods:
- 128 undergraduate students (17-25 years) participated.
- Participants completed a weekly craving diary and daily consumption records.
- Data analyzed to correlate craving intensity with beverage intake.
Main Results:
- Water, coffee, and soft drinks were the most frequently craved beverages.
- Stronger cravings correlated with increased likelihood and volume of consumption, especially for soft drinks.
- Cravings for coffee and soft drinks were often triggered by factors other than thirst.
Conclusions:
- Cravings for non-alcoholic beverages, particularly soft drinks, are prevalent.
- These cravings are linked to consumption patterns and can be triggered by non-thirst cues.
- Targeting non-alcoholic beverage cravings may be a viable strategy for reducing consumption.
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