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How has the effect of brand personality on customer-based brand equity changed over time? Longitudinal evidence from

Jonathan Luffarelli1, Sebastiano A Delre1, Polina Landgraf2

  • 1Montpellier Business School, 2300 Avenue des Moulins, 34080 Montpellier, France.

Journal of the Academy of Marketing Science
|August 22, 2022
PubMed

Keywords:
Brand personalityCustomer-based brand equityPanel data

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